Let’s face the fact, that Nigeria is seeing rapid growth in the number of WhatsApp users. The country had 3.63 million WhatsApp users back in 2019 & the number doubled in the year 2022. By the end of 2023, the expected number of WhatsApp users will be nearly 9 million. As per Statista, the number of WhatsApp users in Nigeria will reach approximately 20 million by the end of 2028.
The Nigerian population is not only using WhatsApp for exchanging texts between family & friends but for business as well. So, it’s high time you should start using the power of WhatsApp API services for your business in Nigeria.
If you are a new business in Nigeria, WhatsApp can deliver you the needed business growth & will give your business a boost. This messaging app has an open rate of over 98% & a click-through rate of 45-60%. These carry a fantastic potential to grow your small business among Nigerian audiences.
The potential of WhatsApp is not limited to small & new businesses but also holds extensive power to count your company among the top brands in the country. This is the reason, the best brands in Nigeria use the WhatsApp Business API platform & are growing massively by scaling their sales & notching up their customer support.
In this blog, we’ll list down the top 7 unique benefits of WhatsApp Business API that you should know in 2023 for boosting your business in Nigeria. A provider like Gupshup can help you get these advantages & use WhatsApp to its fullest potential for business growth.
7 Unique Benefits of WhatsApp API for Businesses
Skyrocket Your Business Reach
WhatsApp has more than 2 billion active users across the planet. They send 100+ billion messages in a day on WhatsApp & spend nearly 38mins on the application each day. These numbers were taken from Backlinko & are enough to define that it is the right platform for any business to reach a wider audience base.
This makes WhatsApp the perfect place to broadcast your messages to a huge audience base. WhatsApp is also the most used mobile messenger app & this minimizes the probability of your message going unnoticed.
When a brand is able to reach a wider audience the chances of getting higher sales automatically become high.
Build Brand Identity
Majority of the people prefer buying products or services from brands that they can trust. To build trust in your audience, businesses need to have a really strong brand identity in the market & among the people. WhatsApp API services can help brands gain that trust & establish a solid brand identity.
This is possible with the esteemed WhatsApp Green Tick. This green-colored tick or the checkmark is a confirmation from WhatsApp for your brand’s reliability. This green tick when seen by a user on a brand profile confirms that they are connected to a trusted brand only.
Send Messages with Clickable Buttons
One of the best unique benefits of WhatsApp API is that it can help your business drive higher sales when compared to emails & SMSs. With a better message open rate, the probability of conversion from WhatsApp can be 3x higher than in other ways.
Adding clickable quick replies or CTA buttons along with your messages can make it more powerful & engaging. It also makes it easy for the customers to revert to your messages & start a conversation. These clickable elements when added with text, & rich media become more engaging. Your message can have an image of the product you are selling, a video, or any other sort of rich media.
Offer Unmatched Customer Support
Another unique & extremely important benefit of WhatsApp Business API is its ability to provide top-notch customer support to customers. A good number of people prefer buying from brands offering great customer service.
As per a HubSpot blog, more than 67% of the customers go back to brands or consider buying from a brand that provides quality customer support. Any business can improve its customer support game by using WhatsApp as a perfect platform for offering amazing customer support. Businesses can provide real-time support to their present & potential customers. It could be the right platform for answering queries about a service or product, a complaint, or a warranty claim, everything can be handled easily with the WhatsApp Business API platform.
Connect Customers Worldwide
With more than 2.2 billion users in 190+ countries, WhatsApp is the perfect platform for you to take your business out of Nigeria and spread it around the globe. WhatsApp is an extremely popular communication platform in countries like India, Brazil, the US, Saudi Arabia, & a lot of others. WhatsApp can act as your gateway to enter your business into these huge markets.
WhatsApp Business API can be used as one of the most accessible marketing platforms to provide your services & products globally. Regardless of where you operate, you can target international markets & audiences across several countries easily with WhatsApp.
Users have always been concerned about their data security & businesses also need to keep this in mind while they choose a platform for communicating with their users. A maximum number of people don’t prefer to be involved with a business in case of security concerns.
WhatsApp has helped businesses overcome this issue & eliminate this security question by enabling end-to-end encryption messaging. Now, all the messages exchanged between a customer and a business via WhatsApp Business API are end-to-end encrypted & completely safe. This is the reason, banks, financial institutions, & many other businesses are sharing sensitive data on WhatsApp without worrying about safety concerns.
Send Personalized Messages
Personalized communication is the need of the hour. People in the present digital landscape prefer getting personalized messages such as personalized recommendations. With the help of emojis & rich media like images, audio, documents, videos, clickable buttons, & more, businesses can create highly personalized messages & enhance the shopping experience of their customers.
These are some of the benefits that can help your business in Nigeria to grow locally, reach a wider audience base with customized, creative, & engaging content, expand internationally, etc.
You can connect with the best WhatsApp service provider in Nigeria to get all the above-mentioned advantages. Improve your business marketing strategy with WhatsApp.