Consumer Psychology and Marketing discipline is designed to deal with a combination of marketing strategies and methodological skills to focus on the different factors involved as:
- Consumption culture
- Consumer behaviour
- New concerns of customers
- Recognise neglected areas
The main purpose of this discipline is to help organisations and industries boost their sales in the market by developing new marketing strategies through understanding consumer demands, needs and responses.
According to the University of Southern California, the study of consumer psychology and marketing is a big assistance in developing new marketing strategies after knowing the problems like:
- The psychology of customers is how they feel, select, and think.
- How they are affected by their environment and culture.
- Considering consumer’s knowledge limitations
- Consumers’ behaviour of decision-making while purchasing.
- How to improve marketing strategies to approach customers.
Stages of Consumer Psychology
Sudharshini Vasan and Nimit Gupta discussed 5 main stages of consumer psychology in a conference paper, “NIC’2021 Second International Conference on Resilience for Sustainability: Revisiting Management Practices and Strategizing for the Future, published in March 2021.
Those stages involve the customer’s behaviour in the decision-making procedure with purchasing intention. Through this process, customers asses and decide whether to purchase or not.
These steps include:
- Problem recognition
- Information Research
- Alternative evaluation
- Purchasing decision
- Post-purchase evaluation
Why Writing a Thesis on Consumer Psychology and Marketing is Arduous?
Writing a Consumer Psychology and Marketing thesis is a novel experience for every student because this is the only thesis procedure in which nobody can give you thesis ideas for consumer psychology on what to do.
Therefore, it will be challenging for students to search for a subject matter, narrow down the research, select a suitable thesis topic on consumer psychology, develop a model and evaluate a significant conclusion.
In this scenario, you can go for thesis help online to get thesis writing services from a professional. Before availing of this option, you can also follow our winning strategies for writing a winning Thesis on Consumer Psychology and Marketing.
How to Write a Thesis on Consumer Psychology and Marketing?
Writing a Consumer Psychology Thesis involves in-depth research and writing about the consumers’ changing behaviour to assess their requirements, demands, needs, and expectations and then developing models of branding products by targeting the audience.
Now, we will discuss the whole thesis writing process in detail:
1. Start by Selecting a Topic of Research
Your first step is to search for the thesis topics on consumer psychology and select one of the most appropriate subject matters related to your field that will give you fruitful benefits for future research. You can do your work more efficiently if you select a topic of interest. But you should also focus on the suggested topic given by your supervisor, and then you can decide which topic will suit your career.
2. Conduct Research and Develop a Research Question
Conducting research will help you identify the research gap in the existing literature and research. It will direct you to develop a research question you will discuss in your Consumer Psychology Thesis. To conduct research, you have to approach two types of research sources:
● Primary Sources
Through primary sources, you can gather information from doing your own research by interviews, surveys and experiments.
● Secondary Sources
Secondary sources are used to collect secondary data. This type of data is collected through theories produced by different scholars. You can utilise this type while proving your thesis statement with strong evidence and arguments.
3. Structure your Thesis Outline
Creating your thesis outline is the key to writing a winning dissertation. Your outline is all about the different sections of your Thesis on Consumer Psychology and Marketing and key points. It contains:
- Title page
- Literature review
- Research Methodology
- Final Results
- Avenues for future research
So, let’s take a look at how you can create your thesis chapters impressively.
According to APA style 7th Audition:
An abstract is a brief and concise summary of your paper contents in limited words not exceeding 250. It will give an overview of your whole research work and give an idea to the reader whether to read further or not.
It is the first chapter of your thesis after the abstract, but it is recommended to write it at the end when you will reach to conclude your thesis. So, you have to write it before writing a conclusion. Usually, your introduction includes all the key elements of your research work.
You can start your introduction by writing your thesis statement, which should be in one sentence. Furthermore, you can present your study objectives and also give a bird’s eye view of a model of marketing strategies and findings. After that, you can end your introduction with the concluding sentence regarding your research work.
6. Literature Review:
It provides a theoretical framework for your subject matter and overviews previous research on your selected topic. Your main goal is to analyse and critically evaluate the research gap in the earlier theories and then justify your study. You have to ensure that you are not just summarising the existing research and giving a critical argument for further discussion.
It is a chapter describing the type of research you have conducted as either qualitative or quantitative. If you used both research methodologies, you need to explain them as mixed research. Develop your model and present it to give an idea about your strategies.
You can present the model as Vijayalakshmi S. from Alpha Arts and Science College gives in her article “An impact of consumer buying behaviour in the decision-making process in Purchasing.” published in 2013.
Develop your model by considering a group of individuals, organisations, products, services, customers’ experiences, changing behaviours, demands, and ideas for customer satisfaction and the effect of that process on customer psychology and society.
8. Final Outcomes:
Enlist your final results in that chapter to present your assessment after deep analysis. Here, you can summarise your outcomes in tables, graphs and flowcharts. The one thing you need to consider is that your visual aid will not affect your content quality. Make sure to avoid repetition while writing information.
In your discussion chapter, give a review of your research work., and discuss the limitations and their effect on the validity of findings. You can write about the implementations and the final results. Additionally, you have to interpret your outcomes in detail.
Conclude your research paper by bringing all the work together that you have done. Provide a concise overview of all the key points, ideas, and arguments that help in delivering your accurate answer to your research question and prove your thesis statement.
You also have to mention some suggestions for further research ideas. Do not include any new information that you have not discussed in the above chapters.
11. Add a References list.
Create a bibliography or a reference list at the end of your paper. Organise all the sources that you have cited in your content according to the appropriate referencing style. There are different citation styles:
You can select one from the above styles, or if your institute gives a specific referencing style, you should follow those instructions when creating a bibliography.
12. Re-read, Proofread and Edit Your Thesis
Revision prevents you from making blunders and facing embarrassment. That’s why when you are done with writing, the next step is to read, re-read and edit your paperwork before you finalise your thesis.
Revision involves checking work for arguments, natural flow, and logical content. In this step, you can delete, add and rewrite your work for betterment.
Proofreading focuses on grammar and spelling, punctuation errors and typos.
When doing editing, you have to look at the sentence structure, selection of words, content formatting, and referencing styles.
Writing a Thesis on Consumer Psychology and Marketing is a novel experience for students because it is based on dependencies, experiments, and investigation regarding consumers’ psychology and changing behaviours. To identify that behaviour is an arduous task for students.
This type of thesis writing gives students sleepless nights and pressure. To cope with this problem, we have mentioned strategies above to write a winning thesis on Consumer Psychology. You can follow these guidelines or seek thesis help online to get a well-structured and polished paper to get high grades.