According to the US Bureau of Labor Statistics, an estimated 16 million Americans participated in some form of organized sport in 2009, and these numbers are steadily increasing year over year . . . By tapping into the potential of this market, you can develop innovative ways to acquire customers that will help you reach your business goals. Here’s how . . .
Stand for Something
Sports fans are often highly engaged and loyal, which makes them great customers. But how can businesses use sports to capture their attention? Here’s a few ways:
- Create sponsorships for the team or event that your business is interested in. These might include donating money, equipment, or services to them. This not only gets your business name out there but it also helps the organization you’re sponsoring!
- Offer a sports-themed package as an incentive for potential customers to buy from you. For example, if you have auto insurance, offer a safe driver discount for those who sign up during football season with proof of purchase of NFL tickets!
The sports that win customers are the ones that make the customer feel welcomed, appreciated and a part of something bigger than themselves. Sports teams have the ability to create memorable experiences for their fans. They can create an environment where people are connected with one another and feel like they belong. Clubs give their customers a sense of belonging which is priceless in today’s world.
Set Up a System
It’s not enough to get a customer once. You need to have a plan for how you’re going to keep them, and the best way to do that is by setting up an automated system. This can be as simple as using software like MailChimp or Mandrill, which will send out emails on your behalf without any effort from you. They’ll also save any information about your customers so that you have it available later if you want to email them again with new offers or information.
Test, Learn, Repeat
- Find a Winning Idea
-Brainstorm different ideas for sports games and go with one that has the most potential for success.
- Test Your Idea
-Test your idea by playing it yourself, with friends or family and see how they react to it. If your idea is well received, then move on to the next step in the process of starting a business.
- Learn From Feedback (and Mistakes) -Pay kampungbloggers.com attention to the feedback you get and make adjustments based on what you hear from people who have played your game so far. If there are any mistakes in the game that need correcting, fix them now before moving on to the next step in starting a new company.
Treat Your Athletes Well
Sports is one of the most popular things in life. People watch it, play it, and talk about it nonstop. Sports are ingrained in our society; from the time we are kids to the time we are adults. This presents a unique opportunity for brands to reach customers with their products or services. How? Simply by integrating them into the sports culture by sponsoring players or teams and getting their name out there as an official sponsor at events. It’s a great way to be seen as a leader in your industry and even get some good PR in the process!
Successful sponsorship is not just advertising-it’s being part of the industry, becoming familiar with its nuances, understanding its dynamics and participating as a team player.
Measure the Impact of Your Efforts
If you’re just getting started with Facebook ads, it can be tough to decide which metrics to measure and how to build a strategy. Let’s look at what the numbers say about using sports as a way to reach customers on Facebook.
Including sports-related content on your Facebook page is one of the most effective ways to increase your customer acquisition and retention rates. Studies show that including sports-related content on your Facebook page leads to higher social engagement and brand awareness, which in turn translates into more page likes and better conversion rates. And now there’s another reason for businesses to include sports-related content on their Facebook pages: new research suggests that people who identify as sports fans are more likely than non-sports fans to purchase products or services advertised by brands they like.
Show your team you care about their growth and development
We are fortunate to have a team of talented individuals who represent everything we stand for. It is our responsibility as leaders to foster an environment that encourages their growth and development. We believe that the best way for them to grow is by pushing themselves outside of their comfort zone and taking on new challenges, so we encourage them to take ownership over projects and responsibilities that they may not be comfortable with at first. This can lead to some initial mistakes or misunderstandings, but it also leads to growth and personal development.