If you want to grab attention and drive traffic to your booth at a major trade show in Los Angeles, your design needs to stand out from the crowd. As one of the largest exhibition markets in North America, trade shows in LA see thousands of exhibitors competing for attendees’ limited time on the show floor.
Here are top 11 expert tips for crafting an eye-catching exhibit design companies Los Angeles that will make your brand truly shine:
Consider the Location
LA convention centers like the Los Angeles Convention Center are massive, so placement within the venue matters greatly. Opt for an inline space along major aisles for maximum visibility. Define the front of your booth clearly so passersby know where to enter. Corners provide two sides of exposure but cost more. Endcaps put your brand at the intersection of multiple aisles.
Establish a Clear Theme
Select a cohesive theme or message in your trade show booth displays. This theme must ties into your company identity and resonates with your target audience. To bring this theme to life incorporate colors, graphics, and engaging elements throughout the entire booth design. Consistency across visuals, messaging, and giveaways helps communicate your brand succinctly.
Draw Them in Immediately
Hostesses, promotions, and interactive displays at your entrance create an instant eye-catcher. Entertaining questions or offering a small gift or snack sample creates an incentive for visitors to stop. Sleek designed this cloud-shaped registration area that guests could not resist approaching.
Optimize the Layout
custom trade show exhibit design with organize spaces intuitively with a major focus on traffic flow and welcome attendees with cushioned lounge areas. After the attendees comes in then guide them through product demos and sales conversations. Segment spaces so crowds don’t block engagement. Open floorplans allow for impromptu meetings versus closed-off areas.
Pop with Eye-Catching Graphics
Contrary to the crowded convention hall environment, simpler graphic designs stand out better than overly busy visuals. Large format digital prints mounted on walls, counters, or suspended from the ceiling draw attention from afar. Consider animating screens to peoples’ curiosity. Scale graphics proportionally – both text and images need to be easily legible from 10+ feet away.
Incorporate Multimedia Elements
Interactive kiosks, videos, or product simulations anchor attendees at your booth longer. exhibition stand builders built a custom web-based scoring kiosk for a client that guests could not resist trying. Lighting effects like colored uplighting under digital graphics create a modern, polished look. Move, spin, or flash elements to continuously engage passersby.
Optimize Your Booth Height
Maximize your square footage by building upward within regulation limits. Suspended structures draw attention from further away. Use varied heights within your space – seated and standing-height areas provide accessibility and visual interest. Leave room around the perimeter to circulate comfortably.
Feature Your Products Prominently
Place the newest products, hero items, or sale items toward the front for immediate visibility from afar. Showcase innovations on shelving, columns, or feature walls at eye level rather than stowing items below tables. Visitors should be able to identify quickly what you offer at your trade show display stands. Incorporate inspirational lifestyle imagery of products in use.
Incorporate Bright Colors
On a large show floor with hundreds of booths competing for eyeballs, bolder shades like teals, oranges, and pinks stand out more against neutral palettes. Use contrasting tones between graphics and structural components as well. Neon and metallic accents add illumination, but keep it polished – brightness should not feel garish or out of place for your brand.
Incorporate Tactics per Show Goals
Product launches call for drama with décor and seating for demos. Lead gen events suit interactive displays. Education seminars require comfortable theater-style seating and sales goals warrant private meeting spaces. Marry trade show display rentals components to your objectives for that specific exhibition.
Recruit Brand Ambassadors
Passionate people always elevate the authentic brand experience more than any other one. Train staff or affiliates pre-show about your offerings. Have them greet attendees warmly, answer technical questions expertly, engage visitors in activities, collect leads, and more. Personal exchange builds engagement and recalls far better than static displays alone.
Enlisting experts to help in crafting a high-impact trade show display that shines in the competitive Los Angeles market will amplify your brand presence enormously. With some creative planning informed by these best practices, your custom exhibit design is sure to stand head and shoulders above the rest.