This may seem obvious, but creating virtual bridges between your digital media is in your best interest.
Integrate an active link to your Instagram account on your website, on your Facebook page, in the descriptions of the videos on your YouTube channel, or even those of your podcast episodes.
Each digital channel offers content that allows you to reach a specific audience. The idea is to create attractive gateways to your Instagram profile. And to promote the fact that Internet users, already fans of another platform, will find additional information there.
This tip is all the more relevant if you already have an exciting community on another social network or benefit from good website visibility.
Finally, you can also create cross-content connections. One of the significant trends adopted by most YouTubers is, for example, to ask their viewers to ask them questions on Instagram, which they will answer in a future video.
Organize competitions to expand your Instagram community
Hosting competitions is a great way to gain followers on Instagram quickly. The concept is simple: you encourage Internet users to follow your account and tag friends to validate their participation.
Be careful, though:
Be sure to respect the rules the social network recommends regarding the management of such a competition: mechanics, rules, dates, prizes, conditions, selection of the winner(s), etc.
This technique based on greed can generate an increase in subscribers that is as instantaneous as it is ephemeral. Many Internet users unsubscribe once the competition is over.
Focused on a volume strategy, this process mobilizes a necessarily less qualified audience. You will likely attract followers who do not match your target check now.
So, the competition is an excellent way to attract Internet users who don’t know you. But then the whole challenge is to retain them!
How? By quickly showing them that your content is so relevant that they have every interest in fully integrating the community. We come back to our tip #1. And number 2.
Use the power of influence to grow your Instagram community
Depending on your budget, you can opt for developing partnerships with influencers, micro or macro.
This advice can also be combined with the previous one. Your collaborations with influencers can take the form of an Instagram competition they organized.
On the other hand, remember that every customer is a potential influencer. Put them to work. They are your best brand ambassadors!
You can encourage sharing photos of your product by, for example, creating a particular hashtag or resharing photos in which you are tagged in stories.
Create synergies with other brands whose Instagram audience is similar to yours.
Encourage interactions with brands from the same sector of activity and who share the same values as yours.
Share their news in stories, show them your support, and start a conversation!
More formally, you can also contact them and propose an exchange of visibility on your respective Instagram accounts by emphasizing your points in common and the coherence of the action.
To go further, finally suggest that they create shared content. You then identify your respective accounts on the publications shared on Instagram.
In this way, you mutually benefit from visibility with your respective audiences. You are consistent with your Instagram editorial line. And you offer a fine example of entrepreneurial solidarity.
Play quality rather than quantity!
This tip is essential, and it is undoubtedly the one that will make your account enjoyable in the eyes of your subscribers. And indeed, no one wants to follow someone with hundreds of mixed photos and no consistent content. Your photos should be relevant to what you are promising your followers.
So, the important thing is first to study your content strategy carefully. But then, you will learn from your exchanges and mistakes…
You will also learn by observing what others do. And your strategy will certainly evolve.
So remember to review your publications regularly and archive some of them so that only quality photos remain. Don’t hesitate to redo a lovely, harmonious, hardworking feed to attract new subscribers.
On the other hand, make sure to optimize your bio as much as possible so that it plays its role as the home page on your account!
Focus on Stories and Reels
You must have understood it by now: to gain followers on Instagram, you must be visible !!
I remember that in its early days, Instagram was a simple social network for sharing beautiful images, on which subscribers’ publications appeared chronologically. But that was before…
Since the significant algorithm change in 2016, the visibility of publications is a matter of a clever mix of numerous criteria… Without going into too complex things here, know that one of the simplest ways to be visible is to use ALL the tools at your disposal.
This last tip is the most important of all! It is particularly essential if you have a professional Instagram account.
To keep a regular rhythm, there are not 50 solutions, and there is only one: you have to GET ORGANIZED.
Define your content strategy and communication pillars: what content will I publish? What message? What format? How long will this take me to do?
Set up an editorial calendar: what day? What frequency? What hours?
Create and schedule your publications in advance: using Facebook’s Creator Studio is the easiest way.
However, today, there are a lot of tools external to Instagram ( we call them “third-party apps”) that allow you to prepare your posts in advance and, depending on the case (and the formula chosen), can publish for you OR for you send a reminder to your smartphone when you need to do it.