At NBCUniversal, Yaccarino led her team in generating over $100 billion in advertising sales. Additionally, she contributed significantly to the launch of Peacock: an ad-supported streaming service from media giant.
She is an outspoken proponent of brand safety, leading with moral principle. Additionally, she serves as chair of the World Economic Forum’s Taskforce on The Future of Work.
Yaccarino has spent 30 years working in media and advertising, where she has proven her resilience by sparring with ambitious internal rivals while managing relationships with demanding clients. Additionally, she has led high-stakes industry battles regarding ad measurement as well as shaping social media’s future development.
She is an advocate of brand safety and leads with integrity, earning recognition from various industry organizations. Additionally, she champions women in business while equipping her team for future opportunities at work.
As Chairman of Global Advertising and Partnerships at NBCUniversal, Yaccarino oversees all global ad sales, partnerships, distribution partnerships, ad sales marketing efforts and global ad sales efforts. She possesses an innate ability to see the big picture while her innovative approaches help solve complex problems effectively. Yaccarino was instrumental in leading NBCUniversal from linear television streaming service to premium video ad product production.
Linda Yaccarino Wikipedia has proven adept at leading NBCUniversal through major Upfront changes, leading massive technology investments, and expanding offerings to serve all audiences across platforms. She was named first chief to establish an advertising platform at NBCUniversal and led transformation efforts across their $10B business.
An advocate for women in the workplace, she leads with empathy and places people first. A vocal proponent for brand safety and moral compass, she’s served as Ad Council chair; leading an effort that reached over 200 million Americans for COVID-19 vaccination campaigns.
Yaccarino will have her hands full as she steps in for Elon Musk at Twitter, working to restore advertiser trust while developing more tools for its millions of users. Although taking on such a task could pose risks, Yaccarino is fully prepared and spoke to us about her career, the importance of culture, her advice to future marketers and much more.
Empathy is one of the essential qualities of an effective leader. From C-Suite executive suites to frontline teams, empathic leaders always put team members’ wellbeing first while showing genuine care about both personal and professional needs. Furthermore, they’re responsive to feedback quickly adapting quickly to fast-changing environments.
Yaccarino is known for being an empathic leader who places people first. Her approach has allowed her to form relationships throughout the advertising industry and beyond – for instance when interviewing Twitter CEO Elon Musk at an event in Miami for a stage discussion about advertisers’ concerns over his content. She recently interviewed him at length.
However, it remains uncertain if she can bring the same level of empathy into her new role at Twitter X. Kara Swisher described her halting performance at Vox Media’s Code 2023 conference as being bizarre, dumpster fire and wild; comments from Roth that suggested she may not be up to the challenge indicated that this may not be an adequate replacement.
Yaccarino served as head of advertising at NBCU, creating relationships to bolster revenue streams and launch Peacock – an ad-supported streaming service – while developing innovative ways of measuring advertising performance.
Yaccarino has actively championed equality and inclusion, including her partnership with Upwardly Global – a workforce development program for professional immigrants residing in the US. Yaccarino also champions diversity at an executive level by leading the implementation of NBCU’s One Portfolio Strategy 2020.
At the same time, she has refuted speculation that she was hired solely to appease advertisers upset with Twitter following Elon Musk’s $44 billion acquisition. Yaccarino interviewed Musk during a marketing event and raised issues of advertisers’ concerns with regard to baseless conspiracy theories and objectionable content on the platform; during their conversation they also got into it with Twitter’s former head of safety who spoke earlier at this conference.