In-store displays play an outsized role in capturing shoppers’ attention and influencing buying decisions. A strategic store layout coupled with compelling shelving and display fixtures prompts shoppers to buy more. Getting valuable input from experienced magazine stands manufacturers can help retailers optimize in-store displays and make the most of their retail space.
As the experts who develop store display systems for all kinds of brands and retailers, manufacturers have insights into what works and what doesn’t. Smart retailers tap into this expertise while planning their store layouts. In this blog, we’ll outline display strategies, fixtures, and principles straight from the manufacturing pros to help you improve your store’s overall presentation.
Carefully Consider Display Placement
Where you place certain categories of products in your store influences shopping patterns. Display stand manufacturers recommend allotting prime real estate to your best-selling essential or impulse purchase items. For most retailers, that’s the central aisles and sections closest to the entrance. Strategically spotlight these hero products to capture attention.
On the other hand, bulky durable goods with infrequent purchase cycles can occupy peripheral floor spaces or non-prime aisles. Avoid creating dead zones or making shoppers walk too far to access key categories. Work closely with your store display manufacturer to strike the right balance based on your product mix and store square footage.
Create Visual Continuity for a Methodical Layout
A consistent visual theme across all display stands breeds familiarity. It subconsciously tells shoppers they can expect a methodical layout throughout the store. Repetition of materials, colors, shapes, lighting, and signage cues imply order.
Yet too much monotony can be uninspiring. Poster frame display stand manufacturers advise adding strategic touches of novelty. Perhaps it’s an island display showcasing seasonal products or special limited-time offers. When juxtaposed with orderly familiarity, subtle irregularities stand out more. They grab attention without going overboard.
Design End Caps Strategically
End caps – the open side of a shelving unit facing an aisle – offer another avenue to creatively showcase products. Display manufacturers often use end caps as anchors that bookend entire sections. The identical repeating units on both ends before transitioning into new categories gives defined structure.
Use end caps to Peddle high-interest promotions too. Their 360-degree visibility from the perpendicular aisle view entices impulse buys. Adding expertise signage conveys confidence in featured products. Keep the look consistent with the main aisles to maintain flow. Then get creative with non-permanent sidekick displays.
Incorporate Visual Merchandising Principles
Beyond functional concerns of category spacing and traffic flow, don’t underestimate the power of visual presentation. Professional magazine stand manufacturers stay atop the latest retail design trends rooted in visual merchandising principles.
Concepts like repetition, balance, proportion, emphasis, and harmony apply to store layouts. Create balanced, symmetrical displays and avoid abrupt transitions between towering racks and squat shelving. Give adequate proportional space to aisles and displays. Emphasize important collections with bolder lighting or signage. And ensure a harmonious style flowing throughout store zones.
Think in Terms of Shopper Viewpoints
Children view the world quite differently than adults. What catches their eye and what they can reach both reside much lower. Display manufacturers understand the average toddler’s or tween’s sightlines and space store fixtures accordingly.
Diverse shopper demographics call for a multipronged perspective too. Standard, able-bodied adults still represent a retailer’s primary audience. But an aging population along with customers managing disabilities or pushing strollers deserves equal, easy access to displays.
Accessibility should extend across the store. Manufacturers suggest keeping higher shelves stocked with extra inventory rather than primary products alone. Lower shelves and racks assure visibility and access for short, seated, or kneeling shoppers too.
Put Safety First
Sturdy displays with rounded edges that are firmly secured to the floor benefit both shoppers and store associates. Parents needn’t constantly worry about freestanding racks or shelving tipping. And employees can restock supplies without toppling displays during overnight changes or inventory checks.
Poster frame display stand manufacturers adhere to strict safety testing and stability requirements. Don’t cut costs with shoddy fixtures likely to collapse under reasonable weight. Poorly built components also break more easily under frequent handling, requiring expensive repairs or replacement costs.
Invest in Flexible, Adaptable Solutions
Display collections built around versatility allow for future layout tweaks and seasonal shifts. Assembling displays using a modular base unit with interchangeable signage panels and shelves enables refreshing a category’s look without fully dismantling fixtures. Or connect multiple standard units together in various configurations to lengthen or shorten aisles based on category performance and available space.
Other clever innovations include retractable power cords and lighting. Inline roller casters tucked discreetly underneath enable shifting heavy pieces smoothly. And for retailers struggling with small footprints, go vertical! Multilevel displays reach upwards or feature fold-out components to multiply functional space. Work with manufacturing experts to incorporate flexibility suited for your location and merchandise.
The Right Store Layout and Displays Boost Sales
An optimized retail floor plan combined with compelling displays incites shoppers to linger, explore products, and spend more. As the behind-the-scenes experts on store fixtures and merchandising strategies, display manufacturers offer invaluable guidance. Tap into their insights to create an engaging retail environment outfitted to boost your sales potential. Consider both physical layout logistics and atmospheric visual presentation for show stopping retail displays.
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