When you have a small business, a business, or a local service, using the Internet can be complex when recruiting new customers or fans in your geographic area. Internet tools, particularly Facebook, offer possibilities for micro-segmentation of the target clientele according to socio-demographic and geographical criteria…
For a small local business, ensuring that all of its communication is directed to the right target, i.e., a local customer base, rather than any fan on the other side of the phone, is more cost-effective. Country or world.
Facebook, for example, is a tool for dialogue and interaction with its customers. It is, therefore, essential for you to maintain this relationship locally to convert your business into a reliable and trustworthy company. Here are some tips for recruiting your fans locally.
Use geographic keywords in the settings page and analyze your audience
So that local users can find your Facebook page more efficiently, it is necessary to rework its settings by including keywords related to your activity, your business, and your geographic location. To do this, complete the two descriptions, the long and the short, in the About section. It is in these descriptions that you can add particular keywords. They are particularly strategic because you can differentiate in terms of keywords. The two descriptions do not have to be identical, but they must include the business’s name, location, and keywords related to your products and services. The extended description appears when a visitor to the page clicks on the About section, while the short version is the one that is visible upon opening the page click here.
You can also add keywords to the Facebook custom web address. Facebook offers the possibility of choosing the URL of your page. This feature makes it easier for users to find you. By including your location in your URL, you don’t risk being confused with other businesses that may have the same name, which can sometimes prevent you from choosing the name you want.
Once all these parameters have been established, monitoring and updating them regularly is a good idea. Likewise, analyzing your audience will allow you to know more about your fans. This will make it easier for you to share images or content that interest and engage them.
Meet the influencer community and follow other local businesses
Influencers can help you reach your target audience more quickly. Speaking of you, they bring credit, respect, and notoriety to your brand. The weight of their actions, locally, can positively impact your brand image in your geographic environment.
Who are these influencers in your sector? These individuals have a strong power of influence locally, thanks to a strong presence and an essential network of relationships. They are often recognized as experts who can be trusted with their eyes closed. These may be local political figures such as the Mayor, members of CCI, journalists, or even other business leaders. Following them on social networks and sharing their content will give you better visibility and an incredible notoriety. Your objective is not to bombard them with contact requests but to engage them in discussion and exchange.
Additionally, we must remember that Facebook is a community where working together and encouraging other local businesses benefits everyone. Following and encouraging other local businesses will allow you to bring positivity to your target, who will thank you in return by bringing you likes. This support can be manifested through sharing events, photos of these other local businesses, or Hashtags. For example, you can follow or tag the creative agency that created your logo. She certainly has a Facebook page and will appreciate your action. By providing relevant content for your local audience and following/tagging other actors in your environment, you build a real relationship with your city and its population. You thus optimize your brand image.
Convert your customers into Fans and encourage Facebook Check-in
As a local business, you most certainly have a customer file. Please encourage them to follow you on Facebook by becoming fans of your page. If they are already loyal customers, why wouldn’t they want to become a fan of your Facebook page? This will allow you to increase your visibility on this social network to an audience in your area. How do you get them to like your page? Offer them special offers, such as discounts, promotions, or gifts, only visible to fans of the page and valid in stores, for example. Also, recall these incentives in your physical store.
Finally, encourage your customers to report their presence in your store on Facebook. You should know that, on average, a Facebook user has around 330 friends. When he indicates his presence in a specific location, all his friends can know where he is. When an individual promotes a local business through the social network, their friends will consider their point of view. They will be even more interested in knowing about your business. It’s a story of trust. Users trust the opinions of other users, and this is even more true in the case of people we already know. So when they begin buying, they will think of your business first.
Use Facebook Ads and its hyper-segmentation
Another powerful Facebook tool is Facebook Ads. It is a tool that allows you to promote your activity, products, events, or any content element. When interacting locally, it is essential to concentrate your communication efforts on your geographic area. Facebook Ads allows you to choose your ads’ target precisely by defining precise geographic criteria. For example, you may promote your business within a radius of a few kilometers around you or even based on a postal code. This feature avoids showing your ad to visitors on the other side.
Additionally, you can optimize your sponsored posts on mobile. Today, more and more Facebook users are mobile users. With the geolocation tools available on mobile, it is easier for you to know where your fans are and to promote your activity to them.