At one time, only individuals used to create blogs and build them over time. But now, even businesses and organisations are creating their own blogs, attempting to attract long-term audiences. Succeeding with blogs means a lot of things, primarily:
- Attracting audience consistently
- Communicate your message in an elaborate way
- Monetise your content and earn
- Build long-term relationships with others in your niche
Just to name a few. And one of the ways to make blogs succeed is through voice search optimisation as part of SEO. It’s a new concept that came into existence after the introduction of voice assistants like Siri and Alexa. Lately, every website developer in Melbourne is including this in their strategies without a miss.
So, let’s understand the ins and outs of voice search optimisation for blogs in this article. First things first:
What is Voice Search?
The technology that allows users to interact with a device through spoken commands is called voice search. In other words, you ask your phone to find or do something for you instead of typing your query in the search box.
Voice search relies on three aspects.
- Advanced speech recognition
- Natural language processing
- AI algorithms
Now let’s understand this:
Why Voice Search Matters?
With Siri, Google Assistant, Alexa, and many other voice-activated devices, the growing popularity of voice search is quite apparent. However, the less explored area is using voice search optimisation for blogs. Here’s why it matters for your blog, too:
1. Change in User Behaviour
As more people embrace voice-activated devices, the way they search for information is changing. As opposed to conventional search queries, voice search queries tend to be longer and more conversational compared to text-based searches. For example: What is the nearest drive-in restaurant?
Therefore, when you optimise for voice search, you can capture this changing user behaviour.
2. Mobile and Local Searches
Voice search is often used on mobile devices, and many users employ it for local searches. This means if you ensure your blog is optimised for voice search, you can boost your visibility in your local search results. Businesses with physical locations particularly need this kind of organic boost.
3. Competitive Edge
Early adopters of voice search optimisation can gain a competitive edge in their niche/industry. By fine-tuning content and SEO strategy for voice search, you position your blog to appear prominently in voice search results.
How to Do Voice Search Optimisation?
Now, let’s shed some light on some simple ways to optimise your blog for voice search, whether you have a professional SEO or website developer in Melbourne. Incorporating the below 5 tips will help you get a head start on your voice search optimisation:
1. Target Long-Tail Keywords
As mentioned earlier, voice search queries are typically longer and more conversational. To cater to this, you must focus on long-tail keywords and phrases that mimic natural language. Start with Google’s Keyword Planner and identify voice search-friendly keywords related to your blog’s topic. Then, incorporate them into your content as organically as you can.
2. Write Content in a Conversational Tone
When crafting content, make sure you are adopting a conversational tone. Write in a way that answers the specific questions your audience might ask, but as if you are making a free-flowing conversation with a friend. You can also anticipate the types of queries your readers would voice and provide clear, concise answers for them.
3. Optimise for Featured Snippets
Voice assistants often read aloud the featured snippets from search results. To optimise your blog for voice search, aim to secure featured snippets. You can install a widget for this on many websites, such as WordPress ones. After, craft concise and informative answers to common questions in your niche.
You can also get help from your website developer in Melbourne if you have one.
4. Improve Website Speed
Page loading time is a critical factor for voice search optimisation. In simple words, faster-loading pages are more likely to be chosen by virtual assistants. So, you must ensure your website is optimised for speed if you are considering voice search optimisation. You can do it by compressing images, minimising server requests, and using content delivery networks (CDNs).
Professional website developers in Melbourne can help if you need advanced speed optimisation. Either way, make your website load as fast as possible.
5. Local SEO
If your blog serves a local audience or if you are a local business, focus on local SEO. Create and optimise Google My Business listings, ensure your business information is consistent across the web, and encourage customer reviews.
Make My Website: 5-Star Rated Website Developer in Melbourne
Developing and maintaining a website without professional help is a huge challenge. Consider hiring services if you plan this as a long-term strategy. And Make My Website is a great name to consider for this.
MMW is one of the leading website developers in Melbourne at the moment, thanks to their vast experience and expertise. They can design websites for any niche or industry, from fashion e-commerce to NDIS web designs. So, connect with their representatives without hesitating.