Whether you are running a bricks-and-mortar business, or want to launch a startup, an online presence is always essential to increase your sales and grow your business. The first thing that your customers will do when searching for a product or service is conducted a website search. Here, the website plays a vital role. If your website is easy to find and navigate, you’ll definitely generate more sales.
The role of a website in the 21st century cannot be denied. As soon as you plan to launch your site, the first thing that you need to do in order to build a website is to decide on a domain name. Domain plays a key role in letting your customers get access to your website hassle-free. But how?
A domain associated with your product or services has a more great impact on your business. The search engine-friendly domain allows your site to rank as well as makes it easy for customers to find you. You can easily buy domain in Pakistan, or in any country by connecting with a domain registrar.
But before you pick your domain name, it is essential to know about how an improper domain name impacts your business growth. So, let’s get started.
Top Ways Improper Domain Name Badly Impact Business Growth
An improper domain name can have a bad impact on your business in a variety of ways. From not being found to missing out on customers, here are some of the ways that an improper domain name can have a bad impact on your business growth.
1. You fail to be found
You might be wondering, “Why do I even need to be found?” The answer is simple: if you don’t have a website and it’s not seen by anyone, then the only way people will find your business is through word-of-mouth. That’s right—your business won’t be able to grow if no one knows about it!
For example: Let’s say that we’re talking about a new restaurant that opened up in town last month. If this restaurant had an easy-to-remember domain name like www.MyNewRestaurant.com/menu, then people could type in their address into Google Maps or Apple Maps and see where it was located before even going there themselves.
But if it’s an improper name, no one would ever search you neither you will get new customers. Therefore, ultimately the improper domain name can cause your business more loss.
2. You Lose the Trust of Your Customers
When a customer sees your domain name, they will be confused. They may think that you are a scam or not legitimate because of the way it is written and the way it looks. Customers can also get confused when they see other websites on their search results with similar names to yours.
It’s important for businesses to make sure that their domain names are unique and easy to remember so that people know who they are talking about when they ask questions about them online or in person. If someone searches for “bitcoins mining software” or “bitcoin mining companies near me”, then only one result should appear at the top of their search results—not 10 different ones!
3. It Leads to Delayed Launches Causing Losses
An improper domain name can negatively affect your business growth. It delays the launch of your website and leads to losses in revenue, brand awareness, and business opportunities. An improper domain name will also hurt your brand loyalty as well as cause customers to lose interest in what you have to offer. This is because the domain name you selected isn’t suitable or complies with your business. You won’t generate leads or any sales, as the customers or your target audience won’t be able to trust you.
4. You Miss Out on Going Global
A domain name that is available in other languages and countries, but not your own is also one of the poor selections if you plan to go global. Most of the time, even the local people use international language to search on the web. Therefore, to ensure that you have visibility, you must need to select the name that can be relevant to the searches.
However, it doesn’t mean to include keywords that are commonly used such as getrichquickly.com which will be considered spam by google. You need to have a relevant name such as growingfiannce.com which can be more effective.