India has indeed witnessed a growing trend in the consumption of global liquors, including products like moonshine and Malbec wine. The Indian market has evolved over the years, with consumers developing a taste for a variety of international spirits and wines.
Moonshine:
Moonshine, traditionally associated with homemade or illicit distilled spirits, has found its way into the Indian market. While traditional Indian spirits like country liquor (locally known as “desi daru”) have been prevalent for a long time, the term “moonshine” often refers to craft or artisanal spirits that draw inspiration from traditional methods. Some enthusiasts and entrepreneurs have ventured into producing small-batch, high-quality moonshine-style spirits with unique flavors, attracting a niche market of consumers interested in artisanal and craft products.
Malbec Wine:
The popularity of Malbec wine from Argentina and other global wine-producing regions has been on the rise in India. Indian consumers are becoming more wine-savvy, and there is an increasing demand for a variety of international wines, including Malbec. The wine culture is growing, especially in urban areas, with consumers appreciating the diverse range of flavors offered by different grape varieties.
Read Also: Best Imported Wine in India
Global Liquors:
Beyond moonshine and Malbec, a broader array of global liquors, including whiskey, vodka, gin, and tequila, have gained popularity in India. International brands have been actively marketing their products to cater to the evolving preferences of Indian consumers. Premium and luxury spirits, in particular, have found a market among affluent consumers who seek unique and high-quality beverages.
Cocktail Culture:
The emergence of a vibrant cocktail culture in urban centers has also contributed to the demand for diverse liquors. Bars and restaurants often feature an extensive selection of both local and international spirits to cater to the growing interest in mixology and craft cocktails.
It’s important to note that trends in the beverage industry can evolve rapidly, and new developments may have occurred since my last update in January 2022. For the latest information, it would be advisable to check recent sources or news articles for the most current insights into the
liquor market in India.
Source: Solis Group
