Recent surveys by Ahrefs indicate that approximately 5,000 people search “digital marketing trends” each month on Google, with marketers trying to anticipate future digital marketing trends by anticipating them now and identifying some we believe will continue in 2023. We have noted some interesting digital marketing trends we expect will remain prominent this year and we present here some we have identified so far that should continue into 2023.
But these new trends provide you with an amazing opportunity to differentiate your business and stay competitive, and jump on board as early as possible. Let’s take a look at some recent advances in digital marketing:
Brevity in Video Content
Videos will play an integral part in any TikTok, Instagram or Facebook advertising campaigns you undertake. But length should also be taken into consideration: generally 15 seconds is considered ideal when advertising on websites like YouTube.
However, when working with lightning-quick sites like TikTok and Instagram, your advertisement could easily be missed within one scroll. Can your video ad be created in less than 15 seconds? If there’s any way you can reduce production time without compromising its quality – do so; but avoid doing it just for the sake of doing it.
Not convinced? Well, 90% of marketers at marketing agencies that have experimented with short-form video this year plan on increasing their spending on it. Although short-form video may not be an entirely new trend, 2023-2024 will see it become one of the most significant ones – so aim to keep things short and sweet when working with brands or trying to break into this field.
Focusing on Social Impact Brands have long stood up for their principles. But emphasizing their social impact approach in digital marketing strategy signals a shift in how firms respond to major world events.
Notably, I do not merely refer to responding to social or political events in an abrupt or forceful way; customers prefer companies that take action with integrity and thoughtfulness while staying true to their principles and values.
Google Analytics 4
This year, if you use Google Analytics, you should upgrade to its most up-to-date version: GA4. Since July 1st 2023, GA4 has replaced GA Universal completely.
If you are still using Google Analytics (GA), now is the time to switch. Installation on websites has already started and any issues with installation can be addressed through free or paid courses available online.
Alternatives to analytics are also available, although most are paid services that provide additional features not found within Google tools. It is essential that any new tool comply with current GDPR legislation before making your choice.
Discussion-Based Advertising or Conversational Marketing
Conversational marketing enables your clients to communicate directly with a bot via text messages or chat platforms in order to quickly and efficiently resolve their problems. With this tool at their disposal, your clientele are available around the clock without your personally having to return calls and emails; chats may escalate if needed for assistance from either yourself or an outside call center.
With every digital marketing agency, personalization has become more significant. By offering tailored experiences to consumers and setting yourself apart from competitors through personalization.
For customer-specific content and offers, data and AI can help. Consider using machine learning algorithms to analyze customer data in order to spot trends and patterns.
By using customer data, this may enable you to make more informed decisions when developing offers and content. Personalizing email campaigns by using customer information could improve engagement and conversion rates as a result.
Audio Visual Product Marketing
To grab viewers’ attention in advertisements, incorporating audio visual (AV) technology into digital marketing strategies has quickly become an essential strategy component. Branded graphics that engage the senses provide users with an enhanced and memorable experience in an otherwise static online landscape.
As the brand, you may enjoy seeing how customers connect to and trust your content. They look forward to watching it.
On a smaller scale, brands can utilize audiovisual technology. One option would be creating social media filters so people can interact with your product while browsing, like applying lipstick to see how it looks. Or you could take it even further like Meta and create an entire branded universe for users to experience.
Be mindful that not every digital marketing trend needs to be implemented into your strategy right away; conduct further research before selecting which best serves your company’s target audience and begin with that option. Once that decision has been made, select one to implement immediately.