Complementing these two in an effective way.
Editorial Nudist de Córdoba is getting a large number of its traditional readers to migrate to its digital editions and vice versa since they are complementing these two in an effective way.
Despite being a small publisher, they have been able to take advantage of all the different publishing events in which they participate to promote their digital editions. Editorial Nudist is promoting its Virtual Library in the different book fairs it attends and in its presentations of new publications, this way, it can offer exclusive benefits to those who buy its printed editions at these types of events and also be able to offer a recurring subscription to its digital product. Martín Amiga decided to offer its digital editions with publica.la for the reading experience that is available in all the devices and the different tools that it could offer its users so that they would feel called to pay for digital content.
What strategies does Editorial Nudist use to enhance its digital editions?
Spread on social networks, this is one of his most effective techniques due to his almost 10,000 followers on Facebook and Twitter. Thus showing how social networks can be used to increase sales of editions. Spread the Library at different events. This tactic has been used since the Buenos Aires Book Fair and brings very good results, since at these events the flow of readers is very high and they come to you because they are really interested in your editions or be a perfectly segmented audience Offer digital sales in physical stores, this is a very effective tactic and even more so if you have your own distribution channel in which you can control and promote the sale of access to your digital publications. All of these techniques will help you to be able to promote the sale of your digital editions and thus have a new way of generating income that does not include all the costs of the traditional one. Do you know what is best? What can you do this without paying commissions to anyone, that is, keeping 100% of your sales?
The Union of Catamarca already has a digital subscription
The Diario La Unión de Catamarca managed to bring a significant percentage of its paper readers to its digital subscription in the first weeks of having officially launched it. This was achieved thanks to 360 campaigns that were carried out from the same medium through all its dissemination channels. Memoir writing service solved exactly what La Unión wanted, since they were looking for an easy-to-use digital kiosk (that does not require technical knowledge to be used), that was friendly for its readers and that also had an integrated way of charging.
In addition, for the Union, one of the problems that the media have today is solved “Monetizing your digital content” this can be achieved thanks to the payment methods that can be easily integrated into the platform, in addition with its coupon system you can even receive payments in cash.Pedro Ylarri, assigned to the management as an external consultant to the medium, also tells us that the comments from his readers have been very good, mainly due to the adaptability of his publications to all media.
Memoir ghostwriters wants to increase its digital audience to the point that it doubles its paper readers. They want to achieve this by following the implementation of the marketing campaigns that have been carried out in their different channels. For the medium, its size is not any type of limitation to achieve a wide web audience “if the Internet and The Long Tail teach us anything, it is that the size does not matter: if your audience appreciates your products – and they include not only the attributes, but the benefits that being a subscriber brings you – then it is possible to join the digital world” This is how the Union of Catamarca is increasing more and more the audience to its digital subscription and achieves what all media want today, positioning its virtual product and reaching many more readers without having to incur more distribution costs.