Nowadays building a dynamic website is not a hassle anymore and you don’t need to take the help of professionals. All thanks to the numerous robust CMS platforms with which even a noncoder can create their website easily.
Squarespace one of the best CMS platforms lets you create a fully functional website easily. Currently, Squarespace has acquired 3.79 million subscribers and has generated revenue of over $754.2 million annually as per the report of BACKLINKO. And by showing the Google reviews on Squarespace you can enhance the credibility of your website. Because only having a website is not enough these days you need to make it visually appealing to engage your audiences.
How and why will it work?
As per the reports of BrightLocal, 81% of the customers visit Google to evaluate a business through their reviews. So, the report makes it obvious that Google reviews can work as great social proof for your brand by helping your visitors make purchases from your brand.
Get along with this article to learn more about both platforms. And the benefits of adding Squarespace Google reviews widget for reviews as well.
Little Know-How About Squarespace
Let’s start with knowing about Squarespace, what it is, and how it works. Squarespace is a great CMS platform that helps businesses to create their own incredible website. The best thing about this platform is that it is totally code-free. And even a user with zero coding knowledge can easily build their own website.
Today Squarespace can be used by anyone for the purpose of website designing. But initially, it was made for designers, artists, photographers, and other people who belong to creative space.
Squarespace comes with a variety of templates to choose from and you can start creating a dynamic website as per your requirements. This website builder has become one of the popular options among e-commerce and selling sites as it comes with different beautiful design options.
Some amazing features that it offers you need to know:
- Outstanding website templates.
- Drag and drop website editing and design.
- Tools for email marketing.
- Ecommerce templates.
- Social media integration.
- Registration of domain name.
Basics About Google Reviews
Everyone is familiar with one of the popular and prominent search engines Google. And Google reviews are basically the feedback that is shared by the customers over the platform in the form of reviews and ratings. The reviews consist of details about the brand, the experience, and the opinions of customers about the product and any other fact that will help other audiences in their purchasing decisions. Google is the largest search engine and is visited by millions of users globally to find authentic customer reviews and social proof of the businesses.
You can use these Google reviews as social proof of your brand and bring visible growth to your business. By displaying Google reviews on Squarespace website you can benefit your business in different ways. So, now let’s move on to its perks quickly.
Perks To Enjoy From Showcasing Google Reviews On Squarespace
Till the time you are looking for the answer, what are the advantages that can be brought by displaying the Google reviews on Squarespace website? But before that, you are required to know about both platforms. Now that you know the basics about Google Review and Squarespace let’s quickly jump into the advantages without wasting any more time. Below have discussed some of the important perks that each business needs to know and consider to start adding reviews to Squarespace.
1. Helps in trust building
You should know that Google reviews are a great source of User Generated Content(UGC) for your website. User-generated content is basically the engaging content of a brand made for customers. So, Google reviews are very strong content as they are based on the personal experience of the brand from consumers. Thus, displaying the Google reviews on Squarespace can greatly help in building the trust of your potential customers for your brand. Trust building works as a base for influencing the purchasing decisions of potential customers.
2. Makes your website attractive
To hold visitors on the website content plays a crucial role. But, businesses need to give their attention to the design of the website as well. Visitors will not take an interest in your website if your website lacks the spark.
By showing Google reviews on Squarespace you can boost the dwelling time of your visitors on your website. This will minimize the bounce rate of your website.
3. Engage your visitors
To convert your visitors into customers, engagement plays a big role. So, when you add reviews to Squarespace your visitors will find it engaging to read. In this way, you can able to hook your visitors to your website for a longer time.
Moreover, reading about the positive experiences of your existing customers will excite them to explore more about your website and products. And in the meantime, it will motivate them as well to try your products.
4. Enhance the relationship with users
What makes a brand thrive continuously and make customers keep purchasing from you? It is a healthy brand-customer relationship. So it’s very crucial for the brand to focus on building a good and strong relationship with their customers.
So, for that, it is very important that your customers have confidence in your brand. And when you choose to embed Google reviews on Squarespace website that will help your customers to put faith in your brand. Additionally, it helps you to maintain transparency with your audience and this will lead to building a better brand-user relationship.
In The End
After reading this blog it must be clear to you now that reviews can help the customer to put their trust in your brand rather than your promotional content. And Google reviews are the most authentic way to build trust.
Now that you know the importance of embedding Google reviews on Squarespace website, start embedding them with the help of the best aggregator tool.