Do you want to get more views on YouTube? Surely. You’re a man with a sense of action and a video to share! It is natural.
YouTube remains the world’s most popular video-sharing social network. More than 14 billion users visit the site every month, more than Facebook, Wikipedia, Instagram, or Amazon. 62% of American adults visit YouTube daily. (We could go on, but you can always check out the latest YouTube stats.)
We created this guide to highlight all the easy-to-achieve benefits that will amplify your brand message on YouTube, but we’ll also outline some of the more advanced techniques that professionals use to get more views on YouTube.
Why are views on YouTube important?
Views are essential because they impact the YouTube algorithm. If you get more views, the algorithm will share your video with more people. Views are also a part of how YouTube makes money, and we all want ROI and more sales.
Views are also crucial on YouTube as they are a way to increase active YouTube subscribers and build brand affinity. It may take time to reach your target audience, but you need to connect with prospects on the top floor to achieve your long-term goals.
How to Get More Views on YouTube: 07 Tips and Tricks
1. Create compelling content
It doesn’t matter how many hacks or ads you use if your videos aren’t good. So how can you create engaging content that drives more views on YouTube? One of the best methods is to design video tutorials:
Easily identify what your ideal customers want to know more about, then create videos that meet their needs. Features? Contract. YouTube creator Graham Cochrane has reached 51 million views on YouTube thanks to his focus on educational content.
2. Research and improve search results for your video
Yes, YouTube is a social media platform, but it is also a search engine. One of the best strategies to get more views is YouTube SEO or optimizing videos for search. In other words, when your ideal viewer types in the keywords you want, you want your video to be at the top of YouTube’s results list. This means you know what your audience wants: tutorials, inspiration, or entertainment.
Ranking in search results is the best way to bring new attention to your videos, and not just to subscribers and people who are already interested in your channel (more on that later).
3. Write compelling, must-read marketing headlines on YouTube
It depends on the presentation. Titles are crucial to your video’s performance. Ask yourself: Are you presenting your content as a “must-see” or as “meh”? »
The key to creating great headlines is to grab your audience’s attention without resorting to clickbait headlines. People want entertaining content and want to know what your video is about from the start.
For example, you can download a page from YouTube giants like BuzzFeed and WhatCulture. These videos often rely on lists, question-based titles, or exaggerations (“crazy,” “…all the time”) to attract viewers.
4. Encourage viewers to subscribe
Have you ever heard the saying, “Your best new customers are your old customers”? In other words, customer retention can be an effective way to grow your business. The same goes for YouTube views.
This is why one of the easiest ways to get more views on YouTube is to persuade your current viewers to subscribe, as the number of views for each new video you publish increases the more subscribers you gain. How do you encourage viewers to subscribe?
It’s best to ask this at the beginning and end of each video!
However, don’t ask viewers to subscribe to your YouTube channel. Also, ask them to turn on the notification bell when you hit subscribe.”
5. Use metadata to get recommendations based on a popular video
If your goal is to increase views on YouTube, let the most popular videos in your niche guide you.
Watch your competitor’s most popular video first. (Go to your video library and sort by “Popularity.”) The primary purpose of YouTube
is to keep viewers on the platform for as long as possible (so that they see as many ads as possible). The algorithm’s job is then to offer viewers one (hopefully attractive) video at a time.
But how does YouTube monitor what people like? The algorithm takes into account:
- Movies are often watched together
- Videos the user has viewed in the past
- Thematically related films (specific keywords required!)
6. Find out what your audience wants
Whatever type of content you create, you want to make sure it meets your audience’s expectations. Whether you’re writing a blog post or creating a video, you first need to know your audience and what type of content they want to see.
If you’re just starting to promote your YouTube channel, look at your competitors or other YouTubers in your industry. Check which of their videos gain the most views and visibility. This will help you learn what topics your audience wants to learn more about and what video style they prefer.
Another solution is to check YouTube Analytics if you have already uploaded videos. YouTube provides insights into demographics, location, viewer engagement, and other useful metrics. With YouTube Sprout’s social reports, you can take your strategy a step further and compare your content to other social videos you’ve created.
7. Create playlists for people to watch YouTube
Statistics prove that “the best-performing companies and brands on YouTube design and promote two times as many playlists as the bottom 25%.”
Why do playlists work so well? Autoplay. It takes effort to divert your attention from the videos you are watching during playback. There is a cognitive bias called “loss aversion.”
The easiest way to create a YouTube playlist is to go to each video you want to add and click the “+” icon below the video.