Website optimisation is everything for any online business this year and next. Getting your website fully optimised for the search engine results pages (SERPs) has never been more critical. Using a reputable, experienced Canberra marketing agency is your best bet to rise above your local competition in a fast-growing city like Canberra.
This article will discuss five ways a Canberra marketing agency can help.
5 Ways to Optimise your Website for 2022
- Begin Conducting an SEO Website Audit
An SEO audit should be the starting point when optimising a website.
The purpose of the audit is to find out what may need tweaking to suit Google’s Best Practice.
In addition, it will help you to find weaknesses that can change your strategy moving forward.
An audit will look at:
- The Website Structure
- The Websites Architecture
- Evaluate Content
The audit will be the first step in boosting your SEO efforts.
When using an SEO company, they will use tools for technical SEO. There are many free tools online, but they will use paid-for tools that provide analysis that will form the basis of what areas to optimise for.
- Improve your Website Navigation
Google is providing a service to their users, and they rank websites according to the ones that provide the best User Experience (UX) for them.
Navigation is the key to providing a good UX. If your site is easy on the eye, and people can find what they want, they will stay on it, and you have a better chance of converting them into customers. If not, they will leave your site quickly, affecting your SERPs ranking.
Poor UX can also leave a user forgetting your brand, and brand awareness is paramount in today’s online market.
Your menu should make navigating the site quick and easy, and internal links will be designed to continually push the users towards and down the sales funnel to equate to business.
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- Clean up Duplicate Content
Websites that have been static and not had any updates in recent times may still adhere to old web design practices. Most are outdated if you haven’t updated the site since late 2021.
Old SEO and content tricks used as many keywords as possible on each web page. And in some cases, this content was duplicated throughout different parts of your site.
Google demands unique and engaging content that must also be relevant to you and what you sell or provide as a service. Failure to provide this will result in poor rankings.
An SEO agency will take content very seriously and work with you to devise a way of engaging your users and keeping them on your website as long as possible.
With the global marketplace changing so quickly, there are likely to be new advances or product lines within your industry. So it’s an ideal time to write about it and add it to your site.
- Optimise for Mobile
Mobile optimisation is no longer an option for website owners. This is nothing new, website’s rankings have been penalised since 2015 if you are not optimised for mobile.
With global searches now 55% from mobile devices, Google has gone as far as to initially crawl and index your pages based on your mobile version.
There are now more mobile users worldwide than people searching from desktops and laptops. So if you are building a website or optimising an existing one, and the mobile-friendly factor hasn’t occurred to you, be sure to mention it to the marketing team. They will need to optimise it as a priority; you may quickly see a boost in rankings once it is fixed.
- Website Speed Optimisation
Site speed has come under the microscope with Google after their major algorithm updates in 2021.
Google has calculated bounce rates for many years, but now the dynamics are slightly different.
Now load speeds are paramount if you want to keep users on the site and impress Google simultaneously.
With your competition only a click away, you cannot afford your pages to lag.
Several reasons can cause lagging:
- Image Sizes – The Bigger the image, the longer it takes to load
- FIX: Images can be compressed and your images files optimised, so they don’t slow you down
- Browser Caching – Using a browser when it loads it uses resources
- FIX: Browser Caching will keep all resources locally, meaning they don’t need loading again; helping your overall speed
- Script Handling – CSS and JS files will affect site speed, so double-check they are necessary before using them
- FIX: For a novice, this is something you should ask SEO specialists about
A fast-loading site helps with UX, conversion rates and SERPs rankings.
SUMMARY
Google’s ranking system has been uncompromising since 2021. You must ensure the necessary tweaks are made to give yourself the best chance of superseding your competition. With internet usage at an all-time high, it’s best to seek help. Find the proper support and assistance from your local SEO specialists. Good Luck!